This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
PLEASE NOTE: this is your last chance to buy this book. We will NOT be buying it again. Also, this book is NOT RETURNABLE, and SOLD AS-IS. It may have defects, such as highlighting, torn pages or loose cover.
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