Selling the Invisible is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.Selling the Invisiblecovers service marketing from start to finish.
Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
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Greatness May Get You Nowhere
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Focus Groups Don'ts
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The More You Say, the Less People Hear
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Seeing the Forest Around the Falling Trees
PLEASE NOTE: this is your last chance to buy this book. We will NOT be buying it again. Also, this book is NOT RETURNABLE, and SOLD AS-IS. It may have defects, such as highlighting, torn pages or loose cover.
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